The New Rules of Risk: Rocio Luna on Evolving Risk Management
Season 3 of the Inside Insight Podcast launches with a powerhouse of perspective: Rocio Luna. As a client advisor at Acrisure and owner of Rocio Insurance Services, Rocio has built her career around protecting people, guiding contractors, and reshaping how risk is managed in construction. Her return to Inside Insight reminds us why she’s one of our most popular guests — and why her voice is at the center of today’s conversations about insurance and risk.
Why Risk Management is Evolving
Risk in construction has never been static, but Rocio argues that the pace of change today is unprecedented. Costs are climbing, projects are growing in complexity, and new exposures like cyber attacks are colliding with traditional risks. The result? Contractors and brokers need sharper strategies than ever before.
In our conversation, Rocio pointed to a moment that captures this shift perfectly: a stolen piece of equipment wasn’t just a builder’s risk issue. It was hacked remotely and fell under cyber liability coverage. For leaders who still think risk begins and ends with physical safety, this story is a wake-up call.
Lessons From the Field
Rocio’s experience as both a claims manager and broker gives her a unique lens on the day-to-day decisions that make or break a project.
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Wrap-ups and X-Mods matter. Many subcontractors don’t realize that claims filed under a wrap-up program (OSIP or CSIP) directly impact their Experience Modification Rate (X-Mod). Those numbers follow them — and affect their ability to win bids.
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Builder’s risk isn’t optional. Fires, theft, and natural disasters can derail even the best-managed sites. Rocio shared a story of a half-built structure lost overnight and emphasized that builder’s risk is no longer a “nice to have.”
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Brokers must do more. In her words, being a great broker isn’t about delivering a quote and walking away. It’s about knowing the risks inside and out, being present when incidents happen, and guiding clients through recovery.
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Preparation prevents catastrophe. Rocio calls black swan events “not as rare as you think.” Even contractors with spotless safety records can face a devastating loss if procedures slip. Documentation and proactive training are essential safeguards.
Advice for New Contractors
One of the most practical parts of the discussion focused on new general contractors stepping into their first wrap-up. Too often, Rocio sees contracts signed without a full understanding of exclusions, payroll reporting, or coverage gaps. Her advice:
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Find a broker who specializes in construction risk.
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Review every clause before you sign.
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Don’t wait until the project start date to secure coverage.
In short, knowledge upfront can prevent months of headaches and thousands in unexpected costs.
The Big Picture
For Rocio, risk management is not about avoiding every claim — it’s about building resilient systems that protect people and projects when the unexpected happens. From subcontractor management to cyber exposure, the new rules of risk demand vigilance, expertise, and strong partnerships.
Her perspective reminds us that risk isn’t just a compliance requirement. It’s a business advantage when handled well. Contractors who embrace safety and proactive risk management can reduce premiums, keep projects on schedule, and strengthen relationships across the board.
Listen to the Full Episode
Rocio Luna’s episode is packed with stories, lessons, and insights that every insurance and construction professional should hear.
Listen to “The New Rules of Risk” now:
https://linktr.ee/insideinsightpod
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